Evaluation
Posted by zavinagi_tvoq91@abv.bg in March 9, 2010
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Audince Feedback
Posted by zavinagi_tvoq91@abv.bg in March 9, 2010
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I crated an online survey to receive audience feedback. This tells me they like and what can be improved in order my cross-promotion package to be more successful.
The first question that I asked was about the first impression that the audience had when the watched the trailer. Some people said that the movie looks to cheesy. Another said that they want to find out what is going to happen in the end of the movie, this shows me that the trailer build up suspense in the audience and got them interested. In question 3 I asked if the audience will go and watch the film in the cinema. 99% of the people answered YES.
With my next question I wanted to find out what the audience like about the trailer. Most of the people said the camera work and the music.
Some of the improvements that were stated by the audience were:
- You could include more scenes in the background of the trailer so you can have a bigger insight of what the film is actually about.
- the music has to be edit so it compliment the trailer in a nice way
- think music was bit load in places…couldn’t here the talking
The next question was about the posters that I crated for the trailer. Some people stated that they like the name and the colours, others that they could see the love connection between the characters and the posters look very professional.
Here are some statements about the front cover of “New Movie” magazine.
- colour coordinated
- Very professional magazin cover as it is very clear and precise. It would look better if there was five star ratings of the film which companies make about the film
- I thought it was good, it shows the main character well
- it looks realistic
- think its reli good …like the colours :d
The people who answered my online survey were males and females 16 to 18 years olds.
Here is a copy of the audience feedback that I received so far (15.03.2010)
Audience Feedback.
Audience Survey
Posted by zavinagi_tvoq91@abv.bg in February 28, 2010
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Leyouts – posters
Posted by zavinagi_tvoq91@abv.bg in February 28, 2010
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Layout of a teaser poster – size 686 x 1020 mm
Layout of a character poster – size 297×420 mm
Ideas for Fonts and Colours
Posted by zavinagi_tvoq91@abv.bg in February 28, 2010
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Here are some of the fonts that I have considered for the title of the film. I used the website http://www.dafont.com/ to get interesting ideas about different fonts.
After I looked at different posters I decided to create my own personalized title. I used Adobe Photoshop CS2.
Draft ideas for the Poster
Posted by zavinagi_tvoq91@abv.bg in February 28, 2010
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The target audience for the poster that I’m producing as part of the promotion packaging of the romantic comedy teaser trailer are male and females of age 15-25. The characters featured in the poster are the character’s that play in the trailer that we already have produced. As part of my promotion packaging I have research posters and find out different type and sizes of poster. I thought that it was going to be a good idea if I produce a teaser poster witch is a early promotional poster containing a basic image and design that doesn’t reveal too much information about the plot and the characters and as well as that to produce a character poster witch feature’s individual character’s from the film. Usually the teaser poster is a one-sheet the size of a one-sheet poster is 686×1020 mm (27×40 inches) in a portrait format. The character poster is in a portrait format in size 297×420 mm (11.7×16.5 inches). The colour that I’m going to use is red. Red symbolises love and passion. This colour will give’s hints about the genre of the movie. The costume of the character’s that are I’m going to use are casual and every day clothes. This will allows the audience to relate to the characters more easy.
Film Poster Codes and Conventions
Posted by zavinagi_tvoq91@abv.bg in February 27, 2010
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Conventions are created in order to be followed. If you follow the convention usually you are most likely to be successful. One of the main forms and conventions of film posters are:
-A large title witch attracts the eye
-Bold, rich colors which stand out from the background
-Celebrity, attractive photograph which grabs the target audience to view the movie
-Using contrasting colors to bring out more dramatic look
-Billing blocks are usually in the bottom of the poster
-The names of the actors listed in the top
-Rom Com film posters tend to have white or one color background
-To display a large title that is easily read
-A tagline is usually evident on the poster
-Age certification usually displayed
-Coming soon or release date displayed
Posters are created in order to gets the target audience attention to watch the movie but not to reveal the narrative of the film.
Institutions – Film poster
Posted by zavinagi_tvoq91@abv.bg in February 27, 2010
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Originally, film posters were produced for the exclusive use by the theatres exhibiting the film the poster was created for, and the copies of the posters were required to be returned to the distributor after the film left the theatre. In the United States, posters were usually returned to a nation-wide operation called the National Screen Service (NSS) which printed and distributed most of the film posters for the studios between 1940 and 1984. As an economy measure, the NSS regularly recycled posters that were returned, sending them back out to be used again at another theatre. During this time, a film could stay in circulation for several years, and so many old film posters were badly worn before being retired into storage at an NSS warehouse (most often, they were thrown away when they were no longer needed or had become too worn to be used again). Those posters which were not returned were often thrown away by the theatre owner, but some film posters found their way into the hands of collectors.
NSS
National Screen Service (NSS) was a company which controlled the distribution of theatrical advertising materials in the United States from approximately 1940 through the 1980s. NSS signed exclusive contracts with all the major movie studios to produce and distribute posters and other paper advertising materials.
The wide variety of movie poster sizes extant until that time was consolidated down to just the “one-sheet” size. As this greatly reduced the need for a separate organization to control poster distribution, movie studios took back those responsibilities, and NSS shrank.
NSS was eventually bought out by Technicolor, Inc. in September 2000.
Today, posters are produced for most major films, and the collecting of movie posters has become a major hobby. The most valuable poster in the world, of which there is only 1 known copy, is the 1931 stone litho Frankenstein 6-sheet.
Source:http://en.wikipedia.org/wiki/Film_poster
